Custom WordPress development

Okret

A custom WordPress website for a circular-fashion company helping brands launch white-label resale, take-back and reverse-logistics programs.

Context: Circular-fashion business
Date / status: Client work
Work: Custom WordPress development

Okret desktop homepage with circular-fashion photography and business introduction — The desktop opening uses fashion photography and restrained typography to introduce the circular-economy proposition.

The problem

Okret combines technology, logistics and sustainability consulting in one offer. The website needed to explain how those services work together while giving the company a distinctive editorial identity rather than the feel of a conventional consultancy site.

Scope and architecture

My responsibilities

Custom WordPress and child-theme implementation
Responsive editorial layouts
Reusable service and story content structures
Contact, analytics and production quality assurance

System

WordPress and MySQL content platform
Custom Okret theme with a project-specific child theme
Theme-owned PHP templates, CSS and JavaScript
Contact Form 7 and Google analytics tooling

Key decisions

01
Explain the offer through a simple progression.
The page moves from the circular-economy proposition into re-commerce, reverse logistics and sustainability management, giving each part of the business a clear role.
02
Make the brand feel editorial.
Large photography, generous space and restrained navigation keep the presentation closer to a fashion publication than a typical B2B services website.
03
Connect theory to real work.
The real-life circularity section gives projects and events a reusable publishing format, grounding the broader mission in concrete activity.

What I built

I delivered the site as a custom WordPress implementation with an Okret child theme, responsive editorial layouts and reusable content structures. The build presents white-label re-commerce, reverse logistics, sustainability management and real-world circularity stories, with contact, analytics and production tooling integrated into the site.

WordPress
Custom theme
PHP
MySQL
JavaScript
Contact Form 7

Result

An image-led B2B website that makes a complex circular-commerce service understandable and actionable

A clear explanation of the company's three-part circular-fashion offer
An image-led visual system that carries the brand across desktop and mobile
Reusable editorial content for projects, events and circularity stories

Visit Okret

The problem

Scope and architecture

My responsibilities

System

Key decisions

Explain the offer through a simple progression.

Make the brand feel editorial.

Connect theory to real work.

What I built

Result

Have a project in mind?