Custom design & WordPress development
TopCasinoBG
A custom-designed Bulgarian iGaming affiliate website for casino comparisons, bonus listings, game reviews and editorial content.
- Context
- iGaming affiliate business
- Date / status
- Client work
- Work
- Custom design & WordPress development
The problem
The site needed to present dense and frequently changing comparison content without becoming difficult to scan. Rankings, bonus terms, game information, editorial guides and responsible-gambling material all had to remain clear across desktop and mobile.
Scope and architecture
My responsibilities
- Visual direction and interface design
- Custom WordPress theme development
- Reusable affiliate and editorial components
- Responsive implementation and production delivery
System
- Purpose-built PHP WordPress theme
- Theme-owned modules for rankings, cards, guides and FAQs
- Responsive CSS and small JavaScript interactions
- Affiliate-link, analytics and consent integrations
Key decisions
- 01
Design around comparison tasks.
The homepage moves from a concise introduction into clear routes for bonuses, rankings, games and withdrawal-focused content, helping visitors reach the relevant comparison quickly.
- 02
Turn repeated content into a system.
Rankings, offer details, game data, trust signals and FAQs use consistent theme modules so new editorial pages can reuse the same hierarchy instead of becoming one-off layouts.
- 03
Keep dense information usable on mobile.
Navigation, calls to action and information cards recompose for narrow screens, preserving readable offer details and obvious next actions without relying on a scaled desktop layout.
What I built
I designed the interface and developed it as a purpose-built WordPress theme. The implementation includes bespoke responsive navigation, a structured homepage hero, in-page navigation, ranked casino cards, featured-game views, search, trust sections, FAQs and editorial templates. The production site also integrates affiliate-link management, analytics and consent tooling.
- WordPress
- PHP
- JavaScript
- Custom theme
- Responsive design
Result
A distinctive responsive platform with reusable structures for rankings, reviews and guides
- A visual system designed specifically for the Bulgarian iGaming market
- Reusable comparison and editorial modules across the site
- Responsive layouts that keep dense offer information readable on smaller screens
Contact
Have a project in mind?
Tell me what you’re building, where it stands and what you need help with. LinkedIn is the best place to reach me for now.
Start a conversation